The fluorescent lights hummed overhead, casting a sterile glow on the conference room. Inside, two figures, Sarah and David, the co-founders of "Wildflower Scents," sat hunched over a cluttered table. Papers sprawled across the surface, their edges dog-eared and marked with scribbled calculations. In the center stood a glass vase overflowing with vibrant lavender sachets, their signature product. Sarah, a whirlwind of energy with fire in her hazel eyes, tapped a pen against the price point listed on a spreadsheet. "Two dollars fifty? We can't possibly go that low, David. The quality of the ingredients alone..." David, a man with a calm demeanor and a salt-and-pepper beard, steepled his fingers thoughtfully. "I hear you, Sarah. But remember, we're a new brand. We need to be competitive, especially with the big names in the market." Sarah sighed, her enthusiasm momentarily dimmed. "But Wildflower Scents isn't just another lavender sachet. We use ethically sourced ingredients, focus on sustainability..." "Exactly!" David leaned forward, a spark of his own fire igniting. "That's our value proposition! We can price a bit higher than the mass-produced stuff, appealing to a customer who cares about quality and social responsibility." Sarah mulled it over, her gaze flickering to the vase. The lavender, a calming purple, seemed to echo David's words. "Alright," she conceded, a slow smile creeping onto her face. "Let's aim for three dollars fifty. That way, we cover costs and leave room for growth." With the pricing discussion settled, they moved on to the next hurdle: location. A map of the city, dotted with yellow sticky notes, lay unfolded on the table. "The weekend market downtown gets a lot of foot traffic," Sarah mused, tapping a note near a bustling market square. David shook his head. "Great for exposure, but with so many vendors, it might be hard to stand out." He pointed to a sticky note near a trendy art district. "This area attracts a young, eco-conscious crowd, exactly our target demographic." "True, but the rent might be brutal for a new business," Sarah countered, tapping her pen against her chin. Silence fell for a moment, broken only by the soft hum of the lights. Then, David grinned. "What about a compromise? We start with online sales, building our brand recognition. Then, once we have a loyal customer base, we can open a pop-up shop in the art district, creating a physical experience for our customers." Sarah's eyes widened. "A pop-up shop? Now that's an idea!" She grabbed a fresh sticky note, scribbling down "Pop-up Shop - Art District" in bold letters. A wave of renewed energy washed over the room, fueled by a shared vision and the promise of fragrant success.