Use a symbol that conveys the variety of sweets, such as a circle with a variety of sweets inside, such as cupcakes, ice cream, cookies, and candies. • Appropriate shapes: circles (conveying a sense of completeness) or waves (conveying fun and liveliness). Themes: “Candyland” or “Dessert Party” • The logo should convey the joy, variety, and fun of shopping for sweets. Simple elements with a central focus, such as a sweet image and the shop name surrounding it or placed beneath the main image.