Hyperrealistic image of an official store inside Qatar's Lusail Stadium, with a central high-definition giant photograph of Argentine football idols: Lionel Messi, Diego Maradona, Lautaro Martínez, Paulo Dybala, Emiliano Martínez and others, next to a raised shield of the "AFA FTI" brand. A central circulation divides the space: on the right, furniture and clothes racks display AFA IFT (Technological Football Institute) merchandising, aimed at training young people (shirts, equipment and educational material); on the left, a transparent window with mannequins displaying the official, away and football shirts shows an outdoor recreational area of ​​the stadium with fans and lights. Above the entire scene, a neon infographic details the sequence of Maradona's 'Goal of the Century' against England in the 1986 World Cup, in retro colors. The space has exposed concrete walls with exposed installations (air conditioning, pipes, electricity) painted matte black near the ceiling to blend in, dramatic lighting that highlights textures: roughness of the concrete, brightness of the neon, fabrics of the merchandise and reflections in glass.