The introduction of the mobile phone has been revolutionary for the Maasai. These once-isolated people can now easily communicate with others in neighbouring communities as well as in towns and cities across Kenya and Tanzania and beyond. They have instant access to the market price in other parts of the country for livestock; in a flash they can call a doctor if they fall ill, and they can keep in touch with family when they were far away from home grazing the cows. With the rise of the smartphone, a whole world of opportunity is opening up for the Maasai. Internet businesses are being established, phone banking and money transfers are the norm, political opinions are being discussed on a wider scale and social media sites such as Facebook have become an obsession among younger Maasai.