A cutting-edge sneaker with a built-in holographic display on its side is showcased in a high-tech environment. Use a 35mm lens at f/4 to capture both the shoe and its futuristic backdrop. Employ LED panel lighting with blue gels to create a tech-inspired ambiance. In post-production, create the holographic display using a combination of the Pen tool for precise selections and blending modes like Screen and Color Dodge. Add a subtle outer glow to the holographic elements. Use the Liquify tool to subtly enhance the shoe's streamlined shape. Apply a duotone effect with electric blue and deep purple to amplify the futuristic aesthetic. Add lens flares and light leaks to enhance the high-tech atmosphere. Finish with a high contrast look and clarify adjustment to make the details pop.