**Visual Identity** * Logo design (variations, color palette, typography) * Color scheme (primary, secondary, accent colors) * Typography (font family, font sizes, line heights) * Iconography (custom icons, icon sets) * Imagery (photography style, illustration style) **Brand Messaging** * Tagline or slogan * Brand positioning statement * Unique selling proposition (USP) * Key messaging pillars (core values, mission, vision) * Tone of voice guidelines **Brand Guidelines** * Logo usage guidelines (minimum size, clearance, color usage) * Color palette guidelines (hex codes, CMYK, RGB) * Typography guidelines (font pairing, font sizes, line heights) * Imagery guidelines (image treatment, cropping, styling) **Digital Assets** * Website design concept (wireframes, mockups) * Social media assets (profile pictures, cover photos, icons) * Email signature design * PowerPoint template design **Print Materials** * Business card design * Letterhead and envelope design * Brochure or catalog design * Poster design * Packaging design (product packaging, labeling) **Environmental Design** * Office interior design concept (color scheme, furniture, decor) * Retail store design concept (fixtures, signage, display cases) * Event design concept (trade show booths, conference materials) **Brand Voice and Tone** * Brand voice guidelines (tone, language, humor) * Content style guide (blog posts, social media, email newsletters) * Key messaging frameworks (elevator pitch, sales script) **Additional Elements** * Brand architecture diagram (organizational structure, sub-brands) * Competitor analysis report * Target audience personas * Market research report Remember to tailor your branding package to the specific needs of your client or project. Not all elements may be necessary for every brand.